Looking for the Personal Touch: Corporate Size Really Does Matter

Would you like to be a big fish in a little pond or a small fish in a big pond? If quality service, customization and dedication are important to you, be the big fish.

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The challenge?

You are looking to take your business to the next level. But when it comes time to select the services or solutions that will make a difference, you discover that there are so many options to consider.

While it is very tempting to go with large, well-known conglomerates where one size appears to fit all, you should not overlook the unique advantages that come with smaller organizations. Here’s a short list of the benefits.

Where Everybody Knows Your Name

Small companies are all about personalization and finding out exactly what you want. You are not just a number, you are a priority.

They care about what you have to say because your business is their business. Collaboration is a key component of the small business experience and communication is streamlined, purposeful and effective.

Furthermore, the ability to connect one-on-one with your dedicated team is something that larger business entities just can’t provide.

Translation: You will receive outstanding customer service.

When You Have the Need for Speed

Bigger “machines” have more complex processes and procedures. This usually means more time to get things done, which can impact your budget and revenue objectives.

But when the business is small, results come quickly. Less red tape equals less red ink thanks to increased:

  • Agility
  • Adaptability
  • Flexibility

Plus, by being nimble, if course corrections are needed, new strategies and solutions can be swiftly implemented so you can get things back on track.

Translation: You can reach your goals sooner.

The Power to Create and Innovate

You will rarely hear the words, “It can’t be done.”

Small companies thrive on challenges. They have the freedom to think outside the box. They can bend or even break the rules.

Why is this important? Each business is not one-size-fits-all.

With small companies, they tailor the solution to fit your needs, rather than reshaping your business to fit their solutions.

Instead of “no,” they will tell you, “Let’s see how we can make it work.”

Translation: You will have new opportunities for success and growth.

Weigh the Pros and Cons

Before you decide which path you should take in your business elevation journey, make sure you invest some time reviewing your objectives.

Also, take into account the type of experience you would like to have during the process. 

Ask yourself the following questions:

  • Is quality customer service important to me?
  • Am I counting on flexibility, agility and speed to reach my goals?
  • Would I like to receive more personalized services and solutions?

If the answer to these questions is “yes,” you are looking for the personal touch and you will find that good things really do come in small packages.

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